Over several years, we have had the opportunity to manage the merchandise for the popular rock band Relient K. This role has involved not only designing the products but also art directing other designers and managing the creation of the physical item. Fans of Relient K tend to range from about 16 to 24 years old. The band is known for their witty lyrics infused with catchy melodies. From the beginning, we saw Relient K as a brand with their merchandise being and extension of that brand. The merchandise has been designed to target the intended audience while communicating the quirky qualities of the band.  Merchandise continues to be a successful stream of revenue for the band.